A Dolce & Gabbana fashion show in Saudi Arabia has replaced runway models with drones which created the illusion that ghosts were flying around the room.
The fashion show was held during the Islamic holy month of Ramadan, a period during which Muslims are not supposed to eat, drink or have sexual relations during the hours between sunrise and sunset
Male designers were not permitted backstage.
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The audience watched the designer clothing glide across the room attached to machines. The event organisers said drones were used for the first time to make the show Ramadan appropriate, according to The New Arab.
Social media users were quick to criticise the model-less fashion event, dubbing it a "fashion show for ghosts". The formless floating garments looked almost like dementors from the Harry Potter films.
The ultra-conservativeness of the event has called into question the legitimacy of Saudi Prince Mohammed bin Salman's supposed "liberalising" reforms underway in the kingdom.
However, some significant changes have been implemented, for instance, the kingdom recently issued its first driver's licenses to 10 women ahead of June 24, when Saudi Arabia will end its ban on female drivers.