A book about how to cut down on the amount of plastic we waste has arrived on US bookshelves shrink-wrapped in plastic.
No More Plastic - What You Can Do to Make a Difference by Martin Dorey was published in his native UK earlier this year, without drama.
"We worked with the printer to make it one of the most environmentally friendly books this year," he wrote on Instagram.
"And then this. It's an absolute shambles, undoes all our hard work and proves, once again, we are using plastic with our eyes closed. We are sleep walking into oblivion."
Penguin, the publisher, has contacted the US distributor to tell them to stop. A spokesperson for the company tried to put a positive spin on the ironic error.
"This photo highlights brilliantly the over-use of plastic in our everyday lives and I hope the small positive is that this image might make people stop and think, as we head into a busy Christmas period of shopping and wrapping," a spokesperson told The Telegraph.
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Dorey said it showed how "clever, and yet so stupid" people can be.
Newshub.
