Mexico City residents are voicing their anger at a proposed law that would ban the sale of cold beer in convenience stores.
The motion, filed by local lawmaker Morena Lourdes Paz Reyes, would stop the sale of beer or beverages less than 7 percent or less in alcohol strength which have been "refrigerated or in different conditions than the ambient temperature".
The law aims to discourage alcohol consumption in the city, and targets 'chelerias' which sell cold beer in large vessels for cheap prices.
The stores would also be required to post signs reminding customers of the fines and penalties they could face for drinking in public.
Public drinking is a serious issue in the city. A government survey in 2018 found that 75.8 percent of Mexico City residents listed 'consuming alcohol in the street' as the main source of 'criminal and antisocial behaviour' in their neighbourhood.
However, social media users have been quick to slam the proposed measures, even starting their own hashtag #ConLasCervezasNo (Don't mess with our beers) which quickly became a trending topic in Mexico.
"They talk about legalising marijuana while banning cold beers," one user responded.
"They can burn our fields, kill our children, take our women, but they can never take away the vice," another said.
"It's incredible that our lawmakers think of so many stupidities without first resolving the true and serious problems in CDMX and all of Mexico," another frustrated post read.