A US man is suing Apple for US$1 billion (NZ$150 million) after claims he was wrongly linked to a number of thefts due to facial recognition at its stores.
Ousmane Bah, 18, was arrested in November, and said a picture which was not him was included in a warrant he was served.
A lawsuit alleges facial recognition software is used by Apple to single out thieves, The Washington Post reports.
Apple "wrongfully and baselessly damaged" Bah's reputation, the lawsuit says.
The company reportedly declined to comment on the lawsuit, but said it does not use the technology in stores.
The lawsuit says Bah had been charged in multiple jurisdictions which led to "severe stress" - three of them have been dropped, while one in New Jersey was unresolved.
Bah says his temporary learner driver's licence, which did not have a picture, had either been taken or misplaced.
His attorney told The Washington Post the licence might have been given into an Apple store, incorrectly linking Bah's name with the thief.
The attorney said that means when the actual offender walked into an Apple store, his face would be recognised as Bah.
Damages of about NZ$150million are being pursued by the lawsuit, given to the US District Court for the Southern District of New York.