English comedy writer and journalist Danny Baker has been forced to publicly apologise for his now-deleted "racist" tweet about the royal baby.
Following the first glimpse of Meghan Markle and Prince Harry's new-born, Archie Harrison Mountbatten-Windsor, Baker uploaded a photo to his Twitter account depicting a couple holding a monkey dressed in a suit.
Baker, who has 501,000 followers, captioned the post: "Royal baby leaves hospital." The post received immediate backlash, forcing Baker to quickly remove the offensive picture.
He later apologised: "Sorry my gag pic of the little fella in the posh outfit has whipped some up. Never occurred to me because, well, mind not diseased.
"Soon as those good enough to point out its possible connotations got in touch, down it came. And that's it."
Baker insisted the post was never intended to be racist, claiming he didn't make the connection until his followers enlightened him about the connotation.
His name began trending on Twitter as a result of the incident.
Many people were left unimpressed after the apology.
"Danny Baker's Tweet was not a retweet. He needed to search and download the image, put the words on it then post it," one person tweeted.
"How long during this process weren't you thinking Danny? #RoyalBaby."
Earlier today Baker posted a slew of tweets in relation to English football, with one tweet acknowledging the continued Twitter outrage.
"…I'd say I was living in a fantastical dream state if it hadn't been for trending as a notorious racist earlier tonight. #YinYang."
Baker then posted another tweet addressing the incident for a second time.
"Once again. Sincere apologies for the stupid unthinking gag pic earlier. Was supposed to be a joke about Royals vs circus animals in posh clothes but interpreted as about monkeys and race, so rightly deleted. Royal watching not my forte."