Millennials don't like being called narcissistic and sensitive, but admit they are - study

Millennials and generation Z admit they're more selfish and sensitive than previous generations, but they don't like being reminded of it, a study has found.

The study, conducted by researchers at Bowling Green State University, initially surveyed more than 1000 university undergraduates, as well as 724 people from a variety of age groups.

Results suggested young adults believed people in their age group and adolescents are narcissistic and entitled, but they also believe these traits are negative and do not like them being applied to their age group.

It found older adults' views of the young adults' narcissism and entitlement were more exaggerated than the adults themselves.

Two additional studies looked at 218 and 376 university students' reaction to written materials describing people aged 18 to 25.

They found the students reacted badly to their age group being called narcissistic, entitled or other negative labels like oversensitive.

"All generations think that the youngest generations (millennials and generation Z) are the most narcissistic and entitled generations," study author Joshua Grubbs said.

"However, millennials and generation Z dislike this characterisation and believe it less than older generations do."

According to the Pew research centre the terms millennial and generation Z cover people born between 1981 and 2012, so roughly anyone aged between 38 and seven.

The research was published in online open access journal PLOS One.