UK Conservative Party leadership hopeful Jeremy Hunt is demanding broadcasters "grow up" and stop calling him "Jeremy C**t".
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More than one TV host has made the on-air mix-up.
BBC presenter Victoria Derbyshire was the latest, accidentally using the wrong name for the UK Foreign Secretary on Tuesday (local time).
"You say the man you are backing, Jeremy C**t," Derbyshire said, addressing Conservative MP Steve Brine.
She immediately realised her mistake and issued a quick apology.
"I'm so sorry, Jeremy Hunt. I've never said that before in my life. It's normally men who say that so I really, really want to apologise."
Others who have made the gaffe include Sky News reporter Thomas Moore, Sky anchor Claudia-Liza Armah, BBC newsreader Carrie Grace, BBC journalists Justin Webb, James Naughtie and Ellie Price, and presenter Nicky Campbell.
Even his own supporters have made the mistake. Being interviewed on BBC, MP Vicky Ford made the botch-up while she praised his economic policies.
"This is why we have in Jeremy C**t, Hunt... in Jeremy Hunt a leader who will deliver a strong economy and strong businesses."
Hunt is sick of it, and is urging the broadcasters to stop and think.
"I'm used to it. I had this when I was at school. Personally I think people should just grow up and get over the fact that my last name rhymes with a rather unpleasant word," he told the Daily Telegraph's Brexit Podcast.