Animal rights activists have written to the Mayor of a small town in Idaho, asking him to change the name of a street.
The offending street is called Chicken Dinner Rd, and the upset group is - unsurprisingly - People for the Ethical Treatment of Animals (PETA).
"Just like dogs, cats, and human beings, chickens feel pain and fear and value their own lives," PETA spokesperson Tracy Reiman wrote.
"PETA is asking Mayor [Garret] Nancolas to change this road's name to one that celebrates chickens as individuals, not as beings to kill, chop up, and label as 'dinner.'"
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The letter - posted on the publicity-hungry group's website - goes on to claim eating chicken is bad for humans, and offer to pay for part of the costs involved in putting up new signs.
Mayor Nancolas has yet to respond to the request, a spokesperson telling The Idaho Statesman he was in a meeting.
A local county spokesperson said it would be an expensive undertaking, requiring a public hearing, and locals liked the unique moniker.
According to local legend, Chicken Dinner Rd got its name after an official visited a local to try her chicken dinner, and was unimpressed at the state of the road, so got it upgraded.
PETA is no stranger to making offbeat demands and strange publicity stunts. In January, Australian members of the group pretended to barbecue a dog in an attempt to convince people to go vegan; and in March, released a bestiality-themed anti-milk meme.