Bulls continue to be taunted in Spain as images have emerged of people chasing them into the water at the San Fermin festival in Pamplona.
It comes after two American men and three Spanish men were injured during the event on Sunday.
In one of the photos, a bull is seen struggling to swim, while another shows a brown bull diving into the ocean, while a festival-goer waves a white flag at it.
The running of the bulls gathers crowds of about a million people every year. Throughout the nine-day festival, six bulls are run through the narrow streets every morning.
Runners sprint alongside the bulls, often dressed in white and red.
Professional matadors then kill the bulls in afternoon bullfights.
Animal rights activists have continued voiced their outrage about the incident.
Wild Animal Awareness labelled the festival as "deadly" on social media.
"STOP - CRUELTY CANNOT BE CULTURE," one Twitter user said.
A petition has been started to help bring the festival to an end.
At least 16 people have died since 1910 when records of the events began.