Former Australian Prime Minister Kevin Rudd has jumped on the bandwagon criticising Scott Morrison.
The 62-year-old unleashed on current PM and Liberal Party leader Morrison for sharing a "Liberal Party ad" on his Twitter page during the bushfire crisis.
Morrison shared a video to his Twitter page on Saturday, highlighting what his Government was doing in response to the bushfires.
"For God's sake," Rudd said in response to the video. "On a day we have catastrophic fire conditions, in the midst of a genuine national crisis, Morrison, the marketing guy, does what? He releases a Liberal Party ad!"
Rudd said on Twitter that Morrison is "no longer fit" to be the Prime Minister.
In a later post, Morrison defended sharing the video.
"The video message simply communicates the Government's policy decisions and the action the Government is undertaking to the public."
Rudd is one of many to slam Morrison as fires continue to spread.
Morrison spent the first day of the new year hosting a game of backyard cricket between Australia and New Zealand cricket teams, welcoming them to Kirribilli house.
He said the cricket test would inspire Australians, but many disagreed with him and slammed him on social media.
Morrison had already faced huge backlash for holidaying in Hawaii while the fires burned out of control back home.
Despite the Prime Minister visiting affected areas in the past few days, he has yet to win back the support of the public.
Morrison travelled to the NSW town of Cobargo on Thursday afternoon to meet with those affected by the devastating infernos.
He wasn't warmly received when he arrived and was viciously abused by residents who said he was failing to support their community. Videos also emerged of people not wanting to shake his hand.
Speaking on Friday to radio station 3AW, Morrison said he understood the emotion and that people are upset.
"Whether they are angry with me or they are angry about the situation, all I know is they are hurting and it’s my job to be there to try and offer some comfort and support," he said.
"That's my job. I don’t take these things personally, why would I? I know that people are hurting, I know that they're raw and I know what our job is."
On Saturday, one firefighter couldn't contain his frustration and unleashed on Morrison as he drove past a Seven News camera.
"You from the media!" he says as he pulled up beside the 7News camera. "Tell the Prime Minister to go and get f**ked".
