Young Aussie millionaire reveals the key to e-commerce success

Eli Dangerfield worked as a telemarketer to fund his online business.
Eli Dangerfield worked as a telemarketer to fund his online business. Photo credit: Instagram/ Eli Dangerfield

A young Australian entrepreneur has made millions from his successful start-up e-commerce business and is now coaching others on how to do the same.

South Australian Eli Dangerfield, 21, worked as a telemarketer through high school which allowed him to save AU$3000 to fund his online watch company, Elmore Lewis. 

"My parents struggled with money as everything was done at the cheapest expense - holidays were booked by coupon-clipping and I had to pass on school trips as we couldn't afford them," he told Caters news agency.

"I made a commitment to myself that I won't settle for it - the fear of having nothing has been my motivation to push myself forward.

"I got my first job as a telemarketer when I was 16 but then I came across a successful e-commercial business owner on Facebook and wanted to do the same.

"Everyone I told said 'it will never work' ... but I knew it was going to be a success."

Dangerfield bulk bought his products from overseas and started earning money occasionally but it took a few months before his business started taking off online, Caters reported.

"I started making AU$7000 in a single day, and AU$21,000 per week which removed any fence of limitations on me and has allowed me to scale my online businesses to making me up to AU$24,000 in a single day, and hundreds of thousands per month now in 2020."

Dangerfield is now helping other e-commerce entrepreneurs with his coaching program the Six Figure Accelerator.

He said the key to success is branding and building a long-term focused brand.

"I've seen students selling things from showerheads, to massage muscle guns, to speakers, to mosquito traps, to baby clothes and jewellery, and all make tens of thousands if not hundreds of thousands of dollars from products like this," he said.

Dangerfield says he is thankful for his success which allows him to fly on private planes and drive a Mercedes.

"The whole 'lifestyle' people paint a picture of when they think of making money online is real, and I actually get to live it every day…

"I am so happy that I quit my job and started up my e-commerce business, which has enabled me to have no worries about money."

Caters reported Dangerfield has also been able to help his family financially as a result.

"My mum had a car crash and sustained life-changing injuries which meant she was unable to work and my dad is a tradie so he was always looking for the next job.

"I am now able to pay their bills and my goal is to retire them soon," he told the news agency.

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