The company behind Uncle Ben's rice could be dropping their logo and changing their name following Pepsi Co's move to scrap Aunt Jemima branding.
The orange Uncle Ben's rice packet features a picture of an African-American farmer as its logo, which has been around for 70 years according to the company's website.
Proposed changes come in the wake of a global shift to stamp out systemic racism, following the death of George Floyd at the hands of four Minneapolis police officers.
A spokesperson for Mars Inc, the food giant which produces Uncle Ben's, has released a statement saying they are "evaluating all possibilities", Reuters reports.
The company also posted on Twitter saying "We have a responsibility to help end racial injustices. We’re listening to consumers, especially in the Black community, and our Associates."
Mars gave no details of when changes could be implemented, "We don’t yet know what the exact changes or timing will be, but we will evolve Uncle Ben’s visual brand identity."
Aunt Jemima pancake mix and syrup owned by Quaker Foods, is looking at overhauling its images too.
The picture on their logo is rooted in a racial stereotype with an African-American woman dressed as a servant in a minstrel show.
NBC news reports the company wants to work towards "racial equality" saying "we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations."