Hasbro pulls Trolls doll over claims it promotes child abuse

The Trolls doll.
The Trolls doll. Photo credit: Twitter

Toy company Hasbro is pulling a Troll doll after complaints a button on the toy's bottom, which makes the doll squeal, promotes child abuse.

A petition on change.org has been calling for the removal of the DreamWorks Trolls World Tour Giggle and Sing Poppy from US stores including Target, Walmart and Amazon.

The doll has two buttons - one on its stomach which prompts the doll to sign and say phrases like, "How about a hug?" The other is on the doll's "private area under her skirt" and when pressed will cause the doll to make gasping sounds and say "Whee!" and "Oh!".

"When you push this button on the doll's privates she gasps and giggles. This is not okay for a child's toy! This toy needs to be removed from our stores," the online petition says.

"What will this toy make our innocent, impressionable children think? That it's fun when someone touches your private area? That pedophilia and child molestation are okay?"

As of Saturday morning (NZ time), the petition has already racked up more than 330,000 signatures.

Commenters said the dolls are "disturbing" and "sick" and are completely inappropriate for children.

In a statement to Newshub, Hasbro's SVP of Global Communications Julie Duffy confirmed they are removing the doll.

"This feature was designed to react when the doll was seated, but we recognize the placement of the sensor may be perceived as inappropriate."

"This was not intentional and we are happy to provide consumers with a replacement Poppy doll of similar value through our Consumer Care team. We are in the process of removing the item for purchase."

The particular doll in question does not appear to be for sale in New Zealand, although similar versions are available.