An attempt to reach a new British land speed record has resulted in the death of a British television host and businessman.
Zef Eisenberg was host of racing series Speed Freaks and the founder of sports nutrition brand Maximuscle.
Eisenberg, 47, was attempting to break the British land speed record on Friday, (UK time) when he lost control of the Porsche 911 Turbo S he was driving.
Emergency services attended the scene at Elvington Airfield in Yorkshire at around 4:30pm (UK time) but he died at the scene.
Event organisers Straightliners Ltd, Motorsport UK and local police have launched an investigation into the incident.
The British land speed record for a vehicle is currently 334km/h, set by Tony Densham in 1970.
Motorsport UK said it was "deeply saddened" as he was a "much-loved member of the motorsport community".
Eisenberg was well known within motorsport and had accumulated a number of records over the past decade.
Motorsport UK said he had "over 70 British, World, UKTA, ACU and Guinness speed records with bikes, cars and quads".
"In May 2019, he received the Simms Medal in honour of his outstanding contribution to motoring innovation by the royal automobile club."
Elvington Airfield is a former Royal Airforce station and is often used for record-breaking racing attempts. Only four years ago Eisenberg was involved in a near-fatal crash at the site.
The airfield is also the site of Top Gear presenter Richard Hammond's jet-powered car accident in 2006, which left him in a coma with subsequent brain damage.
Motorsport UK said: "The thoughts of everyone at Motorsport UK and within the UK motorsport community continue to be with Zef Eisenberg's family, the organisers of the event and other members of the motorsport community who were present at Elvington Airfield."
Eisenberg leaves behind a wife and two children.
