Piers Morgan has jumped at the opportunity to criticise Meghan Markle again after she was filmed writing "empowering" messages on bananas that were part of food parcels for sex workers.
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A clip of the Duchess Of Sussex visiting the One25 charity in Bristol with husband Prince Harry went viral, showing her requesting a marker to write on the fruit.
"I have an idea," she reportedly said, before writing messages of encouragement on the bananas such as "you are loved", "you are brave" and "you are strong".
One commentator who took issue with gesture was journalist and TV host Piers Morgan, who has made mention of his disdain for the Duchess on several occasions previously.
"Giving a sex worker a banana is clearly exposing her to potential mockery, I'm sorry," he told his co-hosts on Good Morning Britain.
"If you'd been advising Meghan Markle before this, would you have said maybe not the bananas?"
"It's so patronising - 'You are strong,' come on."
Morgan has previously accused the former Suits star of "acting" in her role in the Royal family, claiming she dropped him as a friend once she started dating Harry.
Despite being told to "tone it down" by his fellow presenters, the controversial broadcaster doubled down on his comments about Meghan's banana messages in an angry rant published in the Daily Mail.
"Giving schoolchildren an 'empowering' banana with their lunch is one thing," he wrote, referencing the Duchess' inspiration for the act of kindness, a school cafeteria worker in the US.
"Giving prostitutes an 'empowering' banana after they've spent the night subjecting their bodies to often vile, sexually depraved men, is quite another.
"There is no escaping the fact that bananas have long been the subject of ribald humour for their phallic shape."
But as so often with Meghan, sadly, it was all about her, and not really about the sex workers."