Netflix price to rise, members to pay 'a little extra' for 'additional investment' in content and services

It will soon cost you more to watch Netflix. 

The streamer has quietly announced details that a potential price increase would be coming, but stopped short of releasing details of how much and when. 

In a quarterly investors' report released on Tuesday (US time), the company wrote on page six that: "As we invest in and improve Netflix, we'll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment to further improve and grow our service." 

The report also detailed how the streaming giant would be adding 10 years of new wrestling content to its service in the form of WWE Raw, a deal likely to have cost a substantial sum and added pressure to the company to increase prices. 

CNBC reported Netflix is paying more than US$5 billion for 10 years of Raw. 

The service already warned last year that the resolution of the actors and writers strikes in Hollywood could have financial implications for subscribers. 

In February 2023, the company announced it was to crackdown on New Zealand users who were sharing their accounts, a move that initially saw many cancel their subscriptions in protest. 

The movie and TV streaming company announced at the time on social media that a Netflix account "is intended for one household". 

"We know there's been a lot of confusion about sharing Netflix," it said.   

"A Netflix account is intended for one household, so we’re rolling out new features in Canada, New Zealand, Portugal and Spain (and more broadly in the coming months) to give you more control over your account." 

And in August 2024, Disney+ said it was "actively exploring" plans to address account sharing and it already had the "technical capability" to do so. 

Company CEO Bob Iger said the company will update its terms and services to address the sharing of passwords at "some point in 2024". 

There's been no further update to the Disney+ plans.