Online fashion retailer ASOS is copping serious flak yet again for one of their bizarre fashion statements, this time a flimsy, chainmail-esque face mask.
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"Festival season/flu season/dealing with close-talkers, meet your fave new year-round piece," the official ASOS Twitter account captioned an image of a male model wearing the mask.
Retailing at NZ$26.75, the mask is 80 percent brass and 20 percent elastic. The site recommends you keep it away from liquids, which will make sweating and drinking an issue - two things that often happen at festivals.
Under "product details", the description boasts "it's already got your attention" - which is indeed true.
The backlash on Twitter was swift and furious.
One commenter took issue with the 'flu season' recommendation, pointing out: "This will categorically not prevent the transmission of influenza".
Those that were lost for words simply used gifs to express their emotions.