Dried flowers that last for months have been revealed as this year's hottest Valentine's Day trend.
As February 14 approaches, florists worldwide are preparing for their busiest day of the year.
While a bouquet of red roses remains popular, for the first time in 20 years, long-lasting dried flowers are in high demand as the gift that keeps on giving.
The Dried Flower Co-owner Annelyse Day spent the day before Valentines preparing bouquet upon bouquet of beautiful 'dried' flowers in her Christchurch store.
Spotting a gap in the market, the entrepreneur launched her business last April preserving and selling dried flowers.
"We've got some beautiful proteas and some toi toi...and that's the beginning stages of the Valentine's bunch," Day told Newshub.
"We just hang the flowers upside down and tie them with a bit of string," she said.
Dried flowers are an eco-friendly option lasting anywhere from six to 12 months, meaning Valentine's Day can last all year long.
The popularity of Day's dried flower creations has taken her by complete surprise.
"I don't think I knew what was going to happen, I was like I'll play with flowers and see what happens and people seem to like it," she said.