You must've heard the rhyme.. "Sticks and stones can break my bones, but words will never hurt me".
It's a child's way of encouraging themselves, of building resilience, and thick skin.
But is a chant enough to shield us from the harshness of reality... especially in these times of uncertaintly and frequent disappointment!
What does it really mean to develop thick skin?
Motivational speaker Paul Wood spoke to The AM Show.
Watch the video.