Sunscreen brands not meeting label claims pulled up by Consumer NZ


Five sunscreens have failed to provide their claimed sun protection in the latest round of testing by Consumer New Zealand.

Out of the 10 products tested, just half met their SPF and broad-spectrum label claim. 

Those included: 

  • Cancer Society Everyday 
  • Cetaphil Sun Kids Liposomal Lotion
  • Mecca Cosmetica To Save Face Superscreen
  • Skinnies Conquer with Manuka Oil Sports Sunscreen
  • Nivea Sun Sensitive Protect.

All carried a label of SPF50+.

The sunscreens which passed the product-testing process.
The sunscreens which passed the product-testing process. Photo credit: Consumer NZ.

A further three sunscreens failed to meet their SPF claims but met their broad-spectrum claims:

  • Banana Boat Daily Protect Sunscreen
  • Natural Instinct Invisible Natural Sunscreen 
  • Sukin Suncare Sheer Touch Facial Sunscreen Untinted.

The SPF rating for Banana Boat was still high at 40.4 but did not meet the SPF50+ claimed on the label.

Sukin and Natural Instinct were found to only provide moderate protection, SPF15 TO 25, rather than the high SPF30 advertised.

Several sunscreens didn't meet the claims on their labels.
Several sunscreens didn't meet the claims on their labels. Photo credit: Consumer NZ.

Consumer New Zealand said Sukin had advised its sunscreen was being retested.

Two of the products tested met neither the SPF nor broad-spectrum claim made on their label:

  • Le Tan Coconut Lotion 
  • Ecosol Water Shield Sunscreen 

It is the second time the Le Tan sunscreen failed to meet its SPF claim in testing, according to Consumer NZ.

Consumer NZ chief executive Jon Duffy said that in a country with such high rates of skin cancer it was imperative SPF claims were accurate.

"Making sure consumers can rely on the claims made labelling so that they know they're getting a reliable product is absolutely critical," he said.

"Secondly, as with any product, manufacturers should be able to stand behind the claims that they're making on their label."

Duffy said manufacturers of sunscreens found not to be meeting the claims should work to rectify the labelling.

Full test results are available on on the Consumer NZ website