Whittaker's increases price of chocolate to cope with continued rising costs

Whittaker's chocolate blocks lined up with a hand prepared to flick them over
Photo credit: Facebook / Whittaker's Chocolate Lovers

Lovers of Whittaker's chocolate, listen up: your adored sweet treat is now even more expensive to buy.

The beloved New Zealand brand is the latest victim of inflation, with the company announcing that it will be increasing its prices from Monday.

"Our costs continue to rise, and we will never cut into these costs by compromising on our quality ingredients," Whittaker's said in a post to its Facebook

"We promise to continue crafting world-class chocolate from our factory in Porirua. Thank you for your incredible, continued support."

At the time of writing on Monday, the price of a 250-gram block of Whittaker's milk chocolate was $6.29 at New World, $6 at Countdown and $5.29 at PAK'nSAVE.

Annual inflation is at 7.2 percent as of January 2023, with food prices jumping a massive 12 percent year-on-year.

While Whittaker's prices are going up, many chocolate lovers said they would still be buying the Kiwi brand.

The company also increased its prices in 2022, 2021, and 2019 due to a rise in production costs.