Hailed as 'the new age of ageing', a movement encouraging women to accept, or even embrace, the inevitable ageing process is seeing a surge in popularity.
In September, Baywatch star and age-defying hottie Pamela Anderson, 56, sparked headlines after attending Paris Fashion Week sans makeup, while Maggie Smith, 88, recently starred in fashion label Loewe's new campaign.
The one woman not having a bar of it? Cher, who at 77, has declared she'd "give anything to be 70 again" in a new interview with Today.
The pop icon was interviewed to commemorate the 25th anniversary of her 1998 smash hit 'Believe', a milestone she also wasn't having a bar of, admitting: "It pisses the f**k out of me."
When asked if she has a good relationship with ageing, the Sonny & Cher hitmaker doubled down on her already evident disdain with an emphatic, "No!" - a far cry from the attitude of her late mother, actress Georgia Holt, who apparently "didn't mind" the march of time. Holt died in December last year at the age of 96.
The Burlesque star has made it clear she intends to defy the ageing process for as long as possible, telling Good Morning Britain in September that she will continue wearing jeans and her signature long locks to maintain her famously youthful appearance.
"I just can't believe I will be 80 at some point, sooner than I wish," she said. "And I will still be wearing my jeans, and I will still be wearing long hair, and I will still be doing the same stuff I've always done."
In an interview with People last year, Cher also flat-out rejected the possibility of embracing her au naturel greys anytime soon, adding: "[Going grey] is fine for other girls. I'm just not doing it.
"The genes in my family are pretty amazing," Cher went on. "I don't know if not feeling old makes you younger. I keep up with the trends. I have lots of young friends. I have old friends too. Honestly, I'm not trying to feel young. I'm not trying to be young. I am who I am. I'm just getting along."
The 'I Got You Babe' songstress, who turned 77 in May, has been dating 36-year-old music executive Alexander 'AE' Edwards since last year.
Cher's sentiment isn't shared by aforementioned Anderson, who in January told the podcast Armchair Expert with Dax Shepard that she "can't wait to see myself old."
"I always said I'd recognise myself when I was old in the mirror. I want to let my hair go kind of natural grey, put my little straw hat on, don't wear makeup. I mean, that's my comfortable kind of state," she said.
"I always felt a little funny looking, so I don't think [ageing is] as hard for me, and I don't want to chase that, and I don't want to do all the crazy sh*t to myself.
"When I was wearing makeup before, everyone told me not to wear makeup. Now I'm old, and now I just want to kind of let it happen."