Christchurch woman fed up with swiping dating apps launches her own, Amor

Building up the courage to go up to someone in a bar has now been replaced by a simple swipe, as the dating world for many these days involves swiping left or right based on someone's photo.

But current dating apps didn't sit well with one young Christchurch woman, so she took the plunge and launched her own dating app based on advanced match-making technology.

There's no swiping and your initial connections are literally blind dates.  

For many like Claire Bower, 34, dating apps failed to help her build a long-term relationship.

"It just kind of becomes a bit mindless. I guess you're just kind of mindlessly scrolling. Swipe, swipe," she said.

"You get a bit drained by it, I guess."

That's called doom scrolling, and Victoria University health psychology senior lecturer Ally Gibson said it's a real problem.

The other issue with this form of dating is that users often get a false sense of intimacy, she added.

"Sometimes it can lead people to oversharing and lead people to feel much more connected to someone… when they don't know what people are like face to face," Gibson said.

But one Kiwi entrepreneur, Emily Heazlewood, wants New Zealanders to fall in love again, so she's created Amor - a dating app without swiping features.

How it works is users will answer 60 questions on what your personality type is and "what makes you tick".

Heazlewood is confident she's done her research and got the recipe right.

"You don't see your match straight away," she explained.

"You only get three matches which is a unique element."

The fact it's not focused on appearance is a positive according to Gibson, and she's interested to track its success.

But she's also a little concerned New Zealand's small population could create some issues.

"What happens if your blurred-out match you're communicating with happens to be a family member, or a friend, or an ex?" Gibson asked.

However, the app's creator is confident people will have enough information to unmatch before the final face reveal.

With already 1200 users in four weeks, people like Bower hope it will be a game changer.

"Hopefully Amor would help me find the right partner," she said.

If the numbers keep growing, there are plans to launch Amor in Australia and Japan - and maybe even conquer the world.