Kiwibank will double its donation to the Gumboot Up New Zealand charity after an overwhelming response on Facebook.
Kiwibank CEO Steve Jurkovich said the bank had already donated the initial amount of $50,000 after it promised to donate $1 for every Kiwi who used the I AM HOPE frame on their Facebook profile pictures.
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Mr Jurkovich said the frame hit its target within three days.
"It's a clear message that this is something New Zealanders care deeply about."
A Kiwibank spokesperson said by lunchtime on Friday, the frame had been used on 185,000 Facebook profiles.
"Ultimately, success is funding the work required to make a real difference, especially for our children," said Mr Jurkovich.
"On top of the $50,000 already raised through the actions of Kiwis on Facebook, Kiwibank will donate a further $50,000 to Gumboot Up New Zealand."
Gumboot Up was started by Mike King, and aims to raise funds to help provide access to free and timely counselling services for Kiwi kids who need it.
Kiwis can donate to the cause through their Givealittle page, to add to the $100,000 from Kiwibank.