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The chief executive of Gun City will speak to media on Monday afternoon about the Christchurch terror attack.
David Tipple is scheduled to begin his press conference at 2:15pm.
Gun City currently sells an array of semi-automatic weapons in its New Zealand stores.
Prime Minister Jacinda Ardern has expressed a desire to prohibit the sale of semi-automatic weapons here, and online auction site Trade Me has banned their sale.
Newshub has been told gun enthusiasts are buying up large before any proposed Government ban on semi-automatics may come into effect.
Watch the livestream.