'Good Bitches' charity founders become members of the New Zealand Order of Merit

Two recipients of the Queen's Birthday awards include two Wellington women who started a charity with an unusual name.

Good Bitches Baking creates sweet treats and desserts for those who are in desperate need of not just food, but a smile.

"Don't get drunk and start a charity," founder Nicole Murray jokes.

Murray and co-founder Marie Fitzpatrick may seem like a couple of jokers, but they're now members of the New Zealand Order of Merit.

"[I] died laughing with the idea the Queen sitting there going 'what is a good bitch?' Murray told Newshub.

Fitzpatrick said it's not the cake that's powerful.

"It's the generosity of the stranger doing something nice for people having a tough time in their community."

The response has been overwhelmingly supportive, and often emotional. Murray remembers a woman at a Women's Refuge safe house.

After a traumatic two weeks inside with her kids, she was given their baking.

"It is the first time her kids had smiled in two weeks, and then when they read the note they started laughing," Murray said.

"She said hearing her children after two weeks, just kind of broke through a barrier for her."

On Monday they taking scones and cake to the Refuge office in Wellington.

Hundreds of thousands have now received treats from the Good Bitches.

They were surprised, and flattered to receive Monday's acknowledgment, but admit it's not really about them.

"It's validation that kindness is valuable, and our mission is worthwhile," Murray said.

A simple idea with a big impact; The Good Bitches offering their baking and a big smile.

Newshub.

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