Mount Ruapehu struggling to attract skiers due to bad weather

Mount Ruapehu is still struggling to attract ski bunnies, as the continuous rain has meant a lack of snow on the slopes. 

The mountain usually creates plenty of business for the surrounding regions but with the ski fields not looking their best, it's left the community to try and show off what else they have to offer. 

The cafe might still be busy but the ski fields were far from it. 

The weekend weather has closed Mt Ruapehu to skiers and snowboarders, leaving the slopes empty. 

Ruapehu Alpine Lift's Jono Dean told Newshub: "Ordinarily, this is pretty out of character, to be honest for August it's usually the coldest period of the year."

The rain and lack of snow have meant fewer customers for many businesses in the region which rely heavily on those who love the mountain. 

"We really needed a good season this year and with lack of snow going forward and if it doesn't come soon, a lot of businesses will be struggling," Ruapehu Mountain Motel and Lodge owner Leigh Berry told Newshub.

After a lockdown-ridden year, businesses were already struggling.

Berry told Newshub the lodge had between 300-400 cancellations last season alone, but this year it's another issue.  

"We are getting some cancellations, not too many but we aren't getting many forward bookings at all - and that's the biggest problem."

But as Saturday's sky sent a sign of hope with some businesses proving it's not all doom and gloom after they have been forced to show off what else they have to offer and its working.

"We've been run off our feet, with bike hire, and disk golf and hiking and other activities that aren't snow-related," TCB'S Ski and Bike Hire James Bell said.

But for those up the mountain, they remain hopeful that some of that good fortune will come to them very very soon.

"It can all be fixed really quickly with a couple of good snow dumps through the week and we anticipate that will be the case in the next 10 weeks of the season remaining," Dean said.

Just 10 weeks to try and make up for lost snow, customers and money.