Prime Minister Jacinda Ardern responds to 'disastrous' Newshub-Reid Research poll showing her personal popularity, Labour plummeting

The Prime Minister has responded to the latest Newshub-Reid Research poll which saw both her and her Party's popularity drop. 

The new poll showed Labour has fallen 5.8 points to 32.3 percent, while National remains above 40 percent, up 0.2 points to 40.7 percent. That's the lowest level of support for Labour since Jacinda Ardern became leader in mid-2017.

And the icy reception didn't stop there with Ardern suffering a 6.4 point drop in the Preferred Prime Minister rankings, down to 29.9 percent. 

National leader Christopher Luxon is also falling, but not as fast. He's sitting at 21.5 percent, down 2.4 points.

But look out Luxon, National Deputy leader Nicola Willis is also registering, creeping in at 1.5 percent.

ACT's David Seymour also gets a look in, with 7.3 percent wanting him to be Prime Minister.

Winston Peters is back in the game too, coming in with 4.2 percent.

The only Greens showing is neither of the co-leaders, but Auckland Central MP Chlöe Swarbrick who gets 2.4 percent.

Speaking with AM on Monday Ardern said she tends not to pay too much attention to polls, focusing on what people tell her instead. 

"I've been totally consistent in the way I've talked about polls over the years," Ardern said. "I take every single one of them with a grain of salt because it is for me all about people and what we're hearing from them about their needs rather than fixating on polls because they are so variable. 

"Our internal, for instance, shows National and Labour neck and neck. So, you know, in that environment where you're getting lots of competing information instead of focusing on the difference in the polls, I focus on our people."

When AM co-host Ryan Bridge said the Newshub-Reid Research poll tends to be the most consistent and close to election night, the Prime Minister said she disagreed. 

"Actually, that is inaccurate. But I don't want to actually get into that, it's actually not useful."

She went on to say she focuses on the results of election night, not the lead up. 

In response to the poll Luxon said he believes the election next year is going to be "incredibly tight". 

"I think this election is going to be incredibly tight and incredibly close and there's a long way to go," he said. 

Meanwhile, Newshub's political editor Jenna Lynch called the poll results 'disastrous' for Labour in an article on Sunday. 

Lynch went on to say the results sit squarely on the Prime Minister's shoulders.