Why Government's spending $6m to help young Kiwis 'Love Better'

  • 23/03/2023

A Government minister says a new $6 million campaign will help equip young people with the tools and skills they need when relationships go south.

The 'Love Better' campaign was launched on Wednesday. It features "young people sharing real stories to help their peers who may be going through similar experiences".

The first phase of the campaign intends to help young New Zealanders through break-ups by helping to develop positive attitudes to dealing with the hurt that comes with them. The campaign has been allocated $6.4 million over three years through previous funding announcements. 

"What young people have told us is that they need support when it comes to what positive healthy relationships look like and really how to deal with the hurt and the harm aspects," said Priyanca Radhakrishnan, the Government's associate Minister for Social Development and Employment

"We all know that hurt is par for the course. So part of what this campaign does is to normalise the hurt that people feel, but to distinguish it from the harm. It's about equipping young people with the tools and the skills that they need. They are often dealing with this for the first time."

She said by using the experiences of young people, "it's real, it's raw". 

"It's on all of the platforms that young people are on," she said.

Watch more from the interview above.