It's famous as the gumboot throwing capital of New Zealand, and now Taihape boasts a mural by one of the country's best known artists.
Otis Frizzell completed the project this month as part of the 'HeART of the Community project.'
The initiative has already seen rural supply company Farmlands commission seven murals painted on the outside of each chosen town's Farmlands store.
Each depicts rural New Zealand and captures the community's local spirit, history and environment.
Mr Frizzell worked on the mural over five days and said he was honoured to bring his art to life in rural New Zealand.
"Taihape's already a national icon - it's the gumboot throwing capital of New Zealand, and probably the world," he said.
The completion of the mural was marked with a public celebration and gifting ceremony, complete with gumboot throwing competition.