There's growing support for the new Air New Zealand safety video to have a farming theme.
The airline dumped its widely derided 'It's Kiwi Safety rap video' and is now looking at ideas for a replacement.
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NZ Farming's Duncan Humm told Magic Talk's Rural Exchange the idea of having a rural theme would make sense.
"When you think about all the synergies between tourism and farming and animals, it's almost a no-brainer," he said.
He said the farming community has been getting on board with the concept through the NZ Farming Instagram account, sending in interesting ideas.
"Air New Zealand have a marvellous team, and would be only limited by our imagination. They have the capabilities for whatever we could dream up," said Mr Humm.
Some ideas include using a tractor to show safety belt procedures, and a herd of cows heading off in different directions to show plane emergency exits.
"The video could show not just safety, but also the people and places of New Zealand.
Hamish McKay and Richard Loe host Rural Exchange, 6-8am Saturday and Sunday on Magic Talk with Carter's Tyre Service.