Racism in New Zealand has been increasingly under the spotlight in recent years, three academics write.
"Are they saying our faces are not white enough?"
The woman claims she was racially profiled at a Spotlight in New Plymouth last Sunday.
"You don’t meet many 52-year-old white males."
There's been a flurry of hateful attacks across New Zealand recently.
"It is ridiculous that this kind of thing is still happening in the 21st century."
"It has made me feel like I can't go out in public."
Aiomai Nuku-Tarawhiti's grandfather says the department store chain's email was "disappointing".
"White women need to be stopped."