"It's just not appropriate in the 21st century for the Government to be putting blanket rules in place."
The global retailer is set to open in Auckland in September 2022.
"It reflects really the cost pressures the retail sector is under."
The Commerce Commission will release its latest report into the supermarket industry at about 8:30am on Tuesday.
"We're seeing massive pressures across the cost structure of running retail businesses."
Data shows there were almost 18,000 fewer transactions during the peak shopping hour this Christmas Eve compared to last year.
The company promises "incredible savings" in the sale.
"No one really wants to be that business that someone comes in and gives COVID to their patrons."
Disappointing news for Kiwis hoping for cheaper prices at the supermarket.