LG and Microsoft have entered into a partnership the Korean electronics brand says will "unleash next-gen console gaming power".
The Xbox Series X, released in New Zealand last week, requires specific types of modern televisions for players to experience all of the console's features, such as 4K gaming at 120 frames per second.
The latest LG OLED models offer that functionality through their HDMI 2.1 ports and features like Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and enhanced return audio channel (eARC).
"As the first TV and the first gaming console designed to support Dolby Vision and Dolby Atmos, LG OLED TV and Xbox Series X will draw gamers deep into the action with dynamic images and sounds," says LG.
The partnership comes after rival Sony released a line of 'Ready for PlayStation 5' Bravia TVs also targeting next-gen console gamers.
Tony Brown, LG Australia's marketing manager for home entertainment, says LG OLED TVs are "the perfect choice for Australian gamers looking to experience the new Xbox Series X".
In retailers around New Zealand, people can likely expect to see LG OLED TVs and Xbox Series X consoles appearing together as part of the partnership, while in Australia console and TV packages are being given away in social media promotions.