LG unveils brightest OLED ever, transparent 'Smart Bed' TV at CES 2021

Korean tech giant LG has showcased its 2021 television line-up, including its brightest OLED ever and a transparent TV designed to be positioned at the foot of a bed.

The new TVs were part of LG's showcase at the Consumer Electronics Show (CES), which is being held virtually this year due to the COVID-19 pandemic.

LG's 55-inch 'Smart Bed' is an OLED television which offers up to 40 percent transparency even when an image is being displayed on it.

The unit was shown sitting at the foot of a bed and rising both partially and fully to show various information or videos, but always remaining somewhat see-through.

It's a prototype only, so no release date or price indication was announced.

LG unveiled its 2021 range at CES after rivals Samsung and Sony had unveiled theirs.

This year is going to see a major leap for LG's OLED quality, the company says, thanks to its new 'OLED Evo' technology.

That means LG's brightest OLED ever in its G1 series, with improved luminosity and HDR that the company reckons is a similar jump to when we first saw 4K HDR and the introduction of 8K.

That extra brightness and image quality is likely to come at a very high price, however - but LG also announced several improvements to its other TVs that are cheaper than the G1 series.

Focus on gamers

The new C1 range replaces 2020's CX range, which was a hit with gamers thanks to its offering support for 4K at 120Hz, VRR, ALLM and other features offered by the PlayStation 5 and Xbox Series X.

LG's C1 TVs have an added 'Game Optimiser' area that brings those next-gen gaming settings together and allows them to be changed to presets designed for different game genres.

This is similar to the 'Game Bar' Samsung announced last week.

LG has also expanded the number of TV models that will support HDMI 2.1 features this year, with enhanced audio return channel (eARC) and automatic low latency mode (ALLM) being supported across the entire line-up.

Later this year, LG also says it will become the first TV manufacturer to natively support Google Stadia gameplay via webOS.

The cloud gaming service will be a downloadable app in the countries where Stadia is available - which currently does not include New Zealand.