Twitter launches Safety Mode, starts rolling out 'super follows'

"We want people on Twitter to enjoy healthy conversations," Twitter says.
"We want people on Twitter to enjoy healthy conversations," the company says. Photo credit: Supplied

Twitter is launching a safety feature that will allow users to temporarily block accounts for seven days for harmful language or sending uninvited replies, the social media platform has said.

Once the Safety Mode is turned on, Twitter's systems will check the tweet content to assess the likelihood of a negative engagement and the relationship between the author and replier.

Accounts frequently interacted with will not be auto-blocked, the company said, as it takes existing relationships into account.

Twitter has earlier taken several steps to address harassment on its site, which often occurs in unsolicited replies targeting women and minorities.

"We want people on Twitter to enjoy healthy conversations, so we're limiting overwhelming and unwelcome interactions that can interrupt those conversations," the company said.

Safety Mode can be turned on under settings and will be available to a small feedback group on iOS, Android and, beginning with accounts that have English-language settings enabled, Twitter said.

Meanwhile, the social media giant has launched the previously announced "super follows", which allows creators to generate monthly revenue by sharing subscriber-only content with their followers.

People in North America using iOS can super follow a select group of people within the US, the company said, adding that it would roll the feature out to people using iOS globally in the next few weeks.

In February, the company had outlined plans, which included tipping and paid subscriptions to "super follow" some accounts, to attain at least US$7.5 billion in annual revenue and 315 million monetizable daily active users (mDAU) by the end of 2023.

Creators can set a monthly subscription of US$2.99, US$4.99 or US$9.99 a month to monetise bonus, behind-the-scenes content for their most engaged followers through the feature, Twitter said.

Earlier this year the micro-blogging platform started rolling out its Twitter Blue subscription, which will cost $4.99 per month once available in New Zealand.

The subscription allows users to review and revise tweets, creates a reader mode that makes threads easier to read and gives additional account 

And iOS Twitter users in New Zealand looking to monetise their content can now apply for Ticketed Spaces, a way to charge for access to live audio conversations.

The minimum requirement for Ticketed Spaces is to be 18 years old, have 1000 followers and have hosted three Spaces in the past 30 days.

Revenue is shared with Twitter, with up to 97 percent retained by the creator depending on volume of sales.