Samsung has been criticised by members of the rainbow community after it pulled its ad campaign in Singapore which featured a drag queen.
In a statement on Facebook, Samsung said it had "fallen short" in creating the advertisement and had decided to remove it from all public platforms.
The ad received complaints from members of the religious community for showing a drag queen and their mother hugging.
The commercial was promoting Samsung's new wearable technology including noise-cancelling headphones. It depicted the drag queen and his muslim mother sharing loving messages between each other.
"You are just unbothered having people looking or judging you differently, having a son that does drag," the son dressed in drag tells his mother.
Samsung said it "believes that innovation and growth are driven by diversity and inclusivity," however went ahead with pulling the commercial from screens.
"We will certainly be more mindful and thorough in considering all perspectives and viewpoints for our future marketing campaigns."
"We acknowledge that we have fallen short in this instance, and have since removed the content from all public platforms."
The manager of a Singaporean LGBTQ+ organization Oogachaga told BBC News the core of the advertisement's message was simply the love between mother and son.
"As a queer Malay man, I am saddened to see a video that expresses unconditional love [being] taken down abruptly due to societal pressure from a group of people with conservative values," they said.
Despite its advancements as a modern city, it is still illegal for men to be gay or to have sex with other men in Singapore. It is, however, legal for women.
