Elon Musk has taken to Twitter to deny the Wall Street Journal's report that he had an affair with Google co-founder Sergey Brin's wife.
Citing people "familiar with the matter", the WSJ claimed the affair happened in late 2021, after the controversial billionaire split with former partner Grimes.
But Musk, embroiled in a legal battle over his US$44 billion takeover bid of Twitter, used the platform to shoot down the story.
"This is total bs," he wrote. "Sergey and I are friends and were at a party together last night!
"I've only seen Nicole twice in three years, both times with many other people around. Nothing romantic."
Musk shared a picture with Brin in the background that was supposedly taken at the party, although there is no way to verify that the photograph was taken at the time Musk claimed.
"I work crazy hours, so there just isn't much time for shenanigans," Musk continued.
'None of the key people involved in these alleged wrongdoings were even interviewed!
"Haven't even had sex in ages (sigh)," he concluded.
It was the last statement that drew much comment, of course.
Some pointed out that Musk had fathered three children - one with Grimes and twins with an executive from one of his firms - at the end of last year, while others volunteered to help him get over his dry spell.
Others pointed out he needed to try harder, as having sex would be good for him.
"You need sex and should put sex on your busy schedule. It's an excellent form of exercise and treats anxiety, great for mind relaxation," wrote one.
Another reply was a little creepier.
"You haven't had a sex in ages while you're working so hard for the humanity! You have my admiration sir!
"Keep those babies coming, friend. I'm at 8, you've got me beat but we both know the implications if we don't kick overall fertility rate back into gear. You got this!" the person concluded.
Others took some pleasure in Musk's tweet, pointing out the share price of both Twitter and Tesla had fallen recently.
"Getting f**ked by the markets, though," laughed one.
"No sex in ages, but absolutely f**ked Twitter. Legend," wrote another.
The Tesla CEO has now stated the attention on him "has gone supernova, which super sucks".
"Unfortunately, even trivial articles about me generate a lot of clicks," he tweeted.
"Will try my best to be heads down focused on doing useful things for civilisation."
In the original report, the WSJ said the two former friends have not been speaking regularly since the alleged affair, with sources claiming Brin has asked his financial advisers to sell his investment in Musk's companies.
Sources also told the newspaper that the Tesla CEO had gotten down on one knee to beg Brin's forgiveness at a party.