Last year, Emirates had the internet talking about its commercial featuring a cabin crew member standing atop the world's tallest building, the Burj Khalifa in Dubai.
Now the airline has done it again, this time adding a giant Airbus A380 flying behind the woman at what appears to be a frightfully short distance.
In the latest commercial, the crew member - who is actually a stuntwoman - is again standing on the pinnacle of the Burj Khalifa.
Holding a sign saying: "I'm still here," the woman invites viewers to visit Expo 2020 Dubai, which is taking place over the next few months, despite its name.
She then looks off camera and changes to a sign saying "here come my friends".
Her friends happen to be flying in a giant A380 which lines up and does a fly-by past the top of the Burj Khalifa, resulting in a shot that any director would put at the top of their CV.
Angled correctly, and at just the right size, the aircraft flies behind the crew member, showing off its special Expo 2020 Dubai paint job.
The whole project involved in-depth planning and meticulous execution, with a strong focus on safety as it flies a giant aircraft around a person strapped to the world's tallest building.
The aircraft also had to fly at relatively low speeds while at a height of 828m, the height of the Burj Khalifa
In total, the Emirates A380 circled the Burj Khalifa 11 times to get a right selection of shots for the ad.