Winter 2024: Travel data shows where Kiwis want to holiday most during the chilly season

  • 17/05/2024
Winter 2024: Travel data shows where Kiwis want to holiday most during the chilly season
Photo credit: supplied / Getty Images

Newly released travel data has revealed where New Zealanders most want to travel this winter - and some of the results may surprise you.

Queenstown is the most popular location overall followed by the Gold Coast, according to accommodation search data released by, while Australia is the country people in Aotearoa are most interested in flying to.

China is the third most popular choice among Kiwi families as per the website's airfare search data, with a massive increase of 165 percent on last year.

Within Aotearoa it's common for Queenstown to top such lists, but Hamilton, Auckland and Kaikōura have each made significant jumps in popularity as winter destinations compared to 2023's data.

To produce the data, mapped search sessions conducted in New Zealand in April with check-in dates between June and August, as well as flight searches for trips including at least one child from January through to March for departure dates between June 1 - September 1.

As a competitor with the likes of Expedia and Kayak, is a reservation service for accommodation, flights, car hire and select attractions.

If you're planning a holiday during the chilly season, more of the data is displayed below to help you either avoid or join the crowds.

New Zealand total domestic and international accommodation searches:

  1. Queenstown
  2. Gold Coast
  3. Auckland
  4. Rarotonga
  5. London
  6. Seminyak
  7. Christchurch
  8. Wellington
  9. Tokyo
  10. Sydney.

New Zealand domestic accommodation searches:

  1. Queenstown
  2. Auckland - 30 percent increase 
  3. Christchurch 
  4. Wellington
  5. Rotorua
  6. Taupō
  7. Wānaka
  8. Hanmer Springs
  9. Dunedin
  10. Hamilton - 20 percent increase
  11. Lake Tekapo
  12. Tauranga 
  13. Ohakune
  14. Nelson
  15. Napier 
  16. New Plymouth
  17. Mount Maunganui
  18. Palmerston North
  19. Paihia
  20. Kaikōura - 25 percent increase.

New Zealand international accommodation searches:

  1. Gold Coast
  2. Rarotonga
  3. London
  4. Seminyak - 40 percent increase
  5. Tokyo
  6. Sydney
  7. Melbourne
  8. Nadi - 30 percent increase
  9. Singapore
  10. Brisbane.

New Zealand flight searches - winter destination countries for families:

  1. Australia 
  2. New Zealand 
  3. China - 165 percent increase
  4. Fiji 
  5. Indonesia 
  6. Cook Islands 
  7. Philippines 
  8. USA 
  9. UK 
  10. Germany - 75 percent increase.