Musical anti-terror ad appeals to worship with love, not war

A powerful anti-terrorism ad from the Middle East shows terrorism victims confronting a suicide bomber, and includes victims from real terror attacks in the region.

The ad was launched by Kuwaiti telecom company Zain on Saturday (local time), at the start of the holy month of Ramadan.

It has a simple message: "Worship your God with love, not terror."

The ad opens with a young boy commentating over a man constructing a suicide bomb belt, saying he will "tell God everything".

"That you've filled the cemeteries with our children and emptied our school desks," the child says.

The man then goes into a bus in the aftermath of a bombing, filled with people covered in wounds, dusts and injuries, singing to them.

One confronts him, holding a crying toddler, and retorts: "You who comes in the name of death, [Allah] is the creator of life."

The forceful ad includes children, with one scene mirroring Omran Daqneesh - a young Syrian boy known as the 'boy in the ambulance'.

There are also victims of previous attacks condemning terrorism, those injured in an assortment of blasts, and video footage of bombing across the region, including hospitals which were targeted.

"Confront your enemy with peace, not war," the ad calls.

At points the terrorist chants "Allahu Akbar" (God is greater), only to be corrected by those around him.

"[God is greater] than those lurking to betray us," one man says as people pour out of a building to flee the bomber.

On Tuesday, at least 13 people were killed after a car bomb exploded outside a popular ice cream shop in central Baghdad.

The blast was later claimed by Islamic State.