A toy carrot has caused chaos at supermarkets across the United Kingdom as thousands queued for hours to snap up the plush vegetable.
Many eager customers were in line from 6am to try and get their hands on 'Kevin the Carrot' from Aldi supermarkets, according to the Independent.
But according to tweets, consumers pushed and shoved their way to the front and caused "an absolute mosh pit" trying to get the one-metre toy.
One user said they had never experienced a "war zone" until trying to purchase a Kevin the Carrot toy and they don't know how they survived.
The toys retailed for £19.99 ($38), but many missed out due to their popularity and voiced their frustrations online.
"Doors open 8 am. #RussellSprout and #TinyTom sold out by 8:04 am - I didn't get one," Twitter user Amanda said.
Another user claimed staff were "clearing" all of the toys for themselves.
Aldi managing of buying Julie Ashfield said stores were met with an unprecedented number of customers looking to buy the plush toys.
"We know our Kevin the Carrot soft toys and merchandise are incredibly popular with our customers and this year we increased the amount on offer," she said.
Although customers were limited to purchasing two toys each, all toys are thought to have sold out, according to the Independent.
Kevin the Carrot was featured in Aldi's Christmas campaign for four years.