A vegan protester intimidated Australian supermarket shoppers on Christmas Eve by walking through Woolworths and Coles stores in Western Australia while holding the fake bloody head of a pig.
In a live video shared on Facebook, activist Tash Peterson is seen holding a sign stating: "Woolworths, tell them the truth. WatchDominion.com."
Dominion.com is an Australian animal rights documentary which exposes the "dark underbelly of modern animal agriculture through drones, hidden & handheld cameras."
The footage, shows Peterson walking through the shopping centre, to the meat section, wearing a surgical mask and red-stained, white clothing.
"Your 'food' fought for their life. That should leave a bad taste in your mouth," is painted on the back of her shirt.
The disturbing sounds of animals screams come from a hidden speaker held by the protester.
According to the Mail Online, Peterson asked shoppers if they knew where their meat came from.
"Do you know where your Christmas chicken and turkeys come from?
"An eight-week-old baby that was shackled from their feet and electrocuted in a bath of water and had their throats slit."
Peterson is a member of the Vegan activist group, Direct Action Everywhere Perth.
She shared the video on her Facebook page, which brought a mix of responses.
One person commented, " Thank you for doing this!"
But another said, "this is beyond laughable."
While one social media user said, "it’s so inconsiderate you don’t see us protesting and shoving our meat-eating opinions down their throats."
This is not the first time animal rights activists have protested in a similar manner.
During November, the animal rights group Direct Action Everywhere disrupted shoppers at supermarkets across the country appearing at Auckland's Quay St Countdown, Wellington's Kilbirnie Pak'nSave, Christchurch's Moorhouse Ave Pak'nSave and Countdown Central in Dunedin.
The protesters stood in front of the meat aisles, holding signs demanding shoppers to stop eating animals.