An environmentally friendly Superhero? Just what the world needs.
Sony Pictures has rather cleverly laid claim to that marketing real estate, partnering Spider-Man up with global environmental group the World Wide Fund for Nature (WWF) and their Earth Hour campaign.
With the imminent release of the next chapter in the lucrative Spider-Man movie franchise, the cast flew into Singapore along with a bevy of international media to launch Earth Hour 2014, and the local fans went crazy for them.
Thousands crammed the Earth Hour event at Marina Bay in central Singapore to watch the lights go out, and for a taste of Hollywood, as Andrew Garfield (Spider-Man), Emma Stone (Gwen Stacey), Jamie Foxx (Electro) and director Marc Webb took to the stage to whip the gathered crowd into a frenzy for the cameras.
The cast of The Amazing Spider-Man 2 in Singapore (Getty)
Earlier, Garfield told 3 News the Earth Hour partnership was a natural fit for Spider-Man, and was overwhelmed at the level of excitement from the local fans.
After already fronting for the Chinese media in Beijing, there was no rest for the cast in Singapore. On arrival they hit the red carpet in one of the city's newest and most enormous shopping malls, crammed with thousands of frenzied fans on a mission to get a Spidey selfie.
Garfield worked the crowd like a natural, no longer the quiet shy boy who spoke to 3 News in Cancun Mexico four years previously, an up and coming actor who couldn't quite believe he'd just been given the role of his favourite superhero.
The always effortlessly stylish Emma Stone didn't disappoint in a gorgeous claret red Dior lace dress and charming the gathered fans and media alike.
Jamie Foxx was certainly a crowd favourite and ruled the roost at the post-carpet media conference.
The Oscar-winning Grammy-nominated actor and singer beat-boxed his way through his question/answer session, explaining how excited his young daughter had been when he told her he was going to be in the new Spider-Man movie, only to watch her face fall when he confirmed that no, he wasn't going to be playing Spider-Man.
The cast spent the rest of their Singapore tour buried in hotel rooms at The Marina Bay Sands Hotel for 2 days of interviews, before flying onto Japan for the next leg of their promotional tour.
The Amazing Spider-Man 2: The Rise of Electro opens in New Zealand in April.
3 News
source: newshub archive
