Girl Guides has recently surveyed more than 4000 Kiwi girls and found some surprising results.
Mothers were most frequently named as their role models - one in four said their mum was their biggest role model.
Girls said they admired hard work and confidence.
Sixty-four per cent of the young women surveyed thought doing well at school was important.
Perhaps most surprisingly, respondents said they started to feel the pressure to look good from age nine.
And 52 percent of girls felt that others try to make themselves look too perfect on social media. Development psychologist Renee Spencer spoke to Duncan Garner.
Watch the video for the full interview.