A Swedish model has received "disgusting" rape threats after starring in an advertisement with unshaven legs.
Arvida Bystrom posed in the Adidas Originals' Superstar campaign, questioning the construction of femininity.
"I think femininity is usually created from our culture, so I think everybody can do feminine things, can be feminine, and I feel like in today's society we're very scared of that," she said on the YouTube video.
But she suffered a vitriolic backlash.
"Stop brushing your teeth and wiping your ass too f**king feminazi retarded," an angry person wrote on YouTube.
She has responded to the hate mail and abusive comments, saying she had received rape threats for her actions.
"Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair," she wrote on Instagram.
"Literally I've been getting rape threats in my DM inbox. I can't even begin to imagine what it's like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person."
There have also been messages of support from the public.
"Thank you for this picture, more of this from more of us is needed! It's so shameful that you've had such disgusting comments and threats in response, but it's so encouraging to see so much positivity from other women," one person replied.
"I stopped shaving a while ago but still feel self-conscious at times despite my values - internalised social pressure is such a damaging influence. I'm grateful for your post, and I hope many more women and girls take confidence and self-love from it."
Newshub.
