McDonald's considers smartphone ordering in New Zealand

McDonald's NZ is looking into bringing the technology to our shores (Reuters)
McDonald's NZ is looking into bringing the technology to our shores (Reuters)

The New Zealand branch of fast food giant McDonald's says it's considering new technology that will allow customers to order a Big Mac via smartphone.

The 'order-and-pay' technology will be hitting a swathe of McDonald's restaurants overseas - with the company telling Business Insider that there will be up to 25,000 sites using the function by 2018.

The rollout will include McDonald's leading markets, which includes Canada, France, Australia and the UK - but now it's been revealed that McDonald's NZ is looking into bringing the technology to our shores, too.

"We're known for convenience and speed of service, so any technology that helps provide our customers with a better experience is a natural consideration," a McDonald's spokewoman said.

However, despite the technology clearly piquing its interest, the company says there are no real plans to get it rolling out any time soon.

"We don't have any confirmed timeline for mobile-based ordering, but recent developments like touch screen kiosks for ordering and customisation, and the Monopoly at Macca's app that was downloaded over 350,000 times, show we continue to invest in technology."

The order-and-pay technology is simple - the customer uses the app to order their food, the restaurant is informed of their arrival via the geo-location tool on the user's smartphone, and it gets prepared for pick-up.

The touch screen kiosks already available at a number of McDonald's New Zealand restaurants work in a similar way - letting the customer order digitally, and allowing them to avoid queues and potential order inaccuracy.

Large international companies like American fast food restaurant Chick-fil-A and Starbucks have introduced it to huge success in the US, which comes down to the enhanced order precision and reduction in customer waiting periods.

Despite only introducing it a year ago, 25 percent of Starbucks customers already use the technology.

Newshub.

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