Just over a month after luxury department store Nordstrom dropped Ivanka Trump's clothing brand in the face of declining sales, data suggests the label is actually performing very well.
Nordstrom controversially dropped the brand after calls from anti-Donald Trump protesters to boycott his daughter's label - but it denied the move was political, saying it was purely down to poor brand performance.
White House advisor Kellyanne Conway complicated matters even further a week later, when she gave Ivanka Trump's brand a very obvious plug on Fox News - a move that some deemed in breach of the law.
The whole thing angered Ivanka's father, US President Donald Trump, who tweeted that his daughter had "been treated so unfairly" by the retailer.
The boycott against the brand - instigated in response to Mr Trump's policies - does not appear to be working, however. Abigail Klem, who heads up Ivanka Trump's brand, says that rather than bad performance, recent sales are some of the strongest since the brand came into existence.
"Since the beginning of February, they were some of the best performing weeks in the history of the brand," Ms Klem told Refinery29.com.
"For several different retailers, Ivanka Trump was a top performer online - and in some of the categories it was the [brand's] best performance ever."
Fashion search engine Lyst appears to corroborate that claim, saying their data suggests sales between January and February went up 346 percent.
Ms Klem says they don't expect that level of sales this month, but if sales continue they'll still be up 8 percent on January. She says they are "super optimistic" because the coverage of her fallout with Nordstrom has informed people of her various clothing lines.