It's time to take pizza websites out of your bookmarks - it's actually cheaper to buy them if you Google the word "pizza" instead.
While most companies tend to reward returning customers, Domino's Pizza has placed the big bucks on first timers.
It's taken out an ad on words and phrases such as "pizza" and "Pizza Hut" - meaning that even if you search its competition, such as Pizza Hut or Hell Pizza, you get Domino's as your first result.
Domino's is using the technology to tempt you to their brand by offering 40 percent off their pizzas.
But some have found the deal more sinister than snackable, with a Reddit user slamming the company for "playing it dirty".
Similar ads by Pizza Hut only feature if you search "pizza" or "pizza nz", rather than appearing on its competitors' pages.