Snapchat shares plummet after Kylie Jenner indicates its demise

A solitary tweet by one of the Kardashians is believed to have been enough to drop stocks in one of the world's most popular phone apps by more than 7 percent.

Kylie Jenner - reality TV star, makeup mogul and new mother - posted a disparaging tweet about photo-sharing app Snapchat on Wednesday (NZ time).

"Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," she wrote.

She then wrote a follow-up post, claiming Snapchat was her "first love" - but the damage was already done.

The post on Twitter, another struggling social media platform, appears to have initiated a massive downturn in stock value for Snapchat.

At the time of the post, the share price was sitting at US$19.02 - but by the same time the following day, it had dropped to US$17.14. It's now risen again slightly to US$17.51.

Snapchat shares plummet after Kylie Jenner indicates its demise
Photo credit: Google

The drop, which represents a stock value collapse of more than 7 percent, is a marker of just how influential Jenner and her wider family has become.

Jenner is the eighth-most followed person on Instagram, and her first baby post is the single most liked photo ever posted to the platform. Her Instagram audience is the second-biggest in her hugely popular family, behind half-sister Kim Kardashian.

Snapchat's stock value has now plateaued, though it is now worth a whopping US$10 less than what it was a year ago.

Snapchat shares plummet after Kylie Jenner indicates its demise
Photo credit: Google

The platform has faced criticism in recent times after a highly unpopular update that users slammed as impractical.

Newshub.